People usually save with great devotion the image of the stellar moments of our lives, not because we want to remember, which may be the case, but above all to demonstrate to the closest friends that indeed we had.

Who has not argued or heard conversations like this once in his long life so short, says Vila-Matas.

-Have you ever noticed how beautiful it as a child, caused by eating only look at those cachetitos peach, and that hair! agree with me that seemed to curl around the sun. Look how she laughs …

“And you, perhaps you have not noticed these beautiful photos of my first communion in which I am faced virgin elevation to the altars of the Holy Spirit … that looks cool, the priest in blessing and I observations. Waoooo!

- And this ranking in college ?…. ahhh no. World order, that is pure doom ….

- And the marriage, I’ll say that it is a beauty that idiot’s face when the priest put Alberto asked if he accepted me as his wife. Of course I would accept!: My father was sitting right behind him.

The photographs are therefore the best evidence of what we have been and probably causes the most uproarious laughter of which humanity has become aware. Of course, depends on the level of savvy of Lookout on duty.

In social networks the avatar is usually a photograph or other image that identifies – or hints – about the account holder. Now, what an avatar is to be forever? we should change it often? want to place our successive images that are unrelated to each other? Is your avatar a speech?

All these questions trouble us there and why I decided to write this entry through musings of insomnia. The result: these 4 reasons to conclude on the inconvenience of frequent change of avatar.

1. The avatar is our brand. In the intellectual property field attributes of a brand are: i) being represented graphically, and ii) distinctiveness. That means that whatever the avatar you choose, so you have brand attributes must be clear, precise, complete in itself, easily accessible, durable and objective. In addition, the avatar must have the quality to differentiate itself from others.

In social networks it matters much, since thanks to the avatar can distinguish the origin, frequency and quality of content we receive, compared to other sources, who are also supplying them on the net. Who could imagine, for example, McDonald’s without the yellow M and Nike without the “pipe” or V lying on the victory. No way. Brand positioning means stay there in the minds of people and hence do not move or I’ll make no change unless the public demands a facelift. For the avatar you will know!

2. Create illusions. I will say teenage boys within five million followers of Lady Gaga, who follow just because they know by heart the song “Bad Romance” and in the case of girls who continue to Justin Bieber because it has face girl. Yeah, man, we’re going to fool with that! The truth is that the avatar of these characters lead kids to have more than one bad thought and expression and to repress not tweet about it from the rooftops without caring a damn.

We adults are more conservative. The avatar of some of our fans followed or what we love and adore with discretion, in place of worship. We even have them wet fantasies that become drier than the Sahara desert when the owner of the avatar in question – man or woman – comes up with the idea of changing blessed and put in place the photo of the dog you just bought. For God is not like a swimsuit avatar with the Pit-Jolie family on the islands fitji, the pinky of the dog nose chihuahua de Paris Hilton!

3. It is our first speech. The image first and that will be fixed without remedy in the curious mind of all who invest several hours on social networks like twitter or facebook. We know the characters on Twitter who have completed sending the club with a dizzy unfollow because of an inappropriate visual discourse. of course, is usually no doubt who is consistent in the speech, and that inconsistency is manifested in the lack of harmony between what we want to convey, and what gets transmitted.

4. Do not change your age!. This is the most fun. If someone comes up with us a chronological account in your avatar, showing the progressive impact it has on it the effects of time, you may end up crying profusely as we did and when we read the diaries of Sandor Márai. In that paper, the Hungarian writer tells us, step by step, the serious illness of his wife and the way he closed his newspaper and his life with the phrase “the time has come.” After that it shoots.

No way, then change anything. Let there that beautiful picture you have in the avatar, it feels very good and not touch it or that it ordered the very same Mark Zuckerberg and Jack Dorsey. On her birthday you do not wrinkle, do not get sick, not age (and if it is already old in the photograph, not age more) … therefore, will not give you the satisfaction of seeing their peers go slowly infinite sleep the sleep of no return.

Anyway, I think I’ve said everything about this case.

Unless these thoughts I do from the trauma room of the central hospital, place of detention where I am in recovery from the savage beating by unknown killers. The confession of one of them to the police, finally realized that everything was commissioned by 2.0 of a beautiful woman who felt cheated by me in our first and only face to face-quoted 1.0, since I was a horrible type-say that said, “that even remotely resembled the illusion he had created for several months avatar photo of George Clooney I have in my second Twitter account.